あせる
to feel pressured, to feel hurried
A bird held over the fire and beginning to catch, which is what being rushed feels like from the inside. The sale あせ ends at noon and he has still not decided: あせる.
One kana from 汗 あせ, sweat, and the two turn up together often enough to be worth noticing.
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Emaki is not affiliated with, or endorsed by, Kaishi 1.5k or its authors. The word, reading and meaning come from the Kaishi 1.5k deck, used with their permission. The mnemonic, the note and the kanji breakdown are original work, published under CC BY-SA 4.0.