もくひょう
target, goal
The eye fixed on the marker post at the far end of the field. A mock もく-up of a post stuck in the grass, and hers is a clear one: もくひょう.
目的 もくてき is the purpose, why you are doing it at all. 目標 is the target you are aiming at.
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Emaki is not affiliated with, or endorsed by, Kaishi 1.5k or its authors. The word, reading and meaning come from the Kaishi 1.5k deck, used with their permission. The mnemonic, the note and the kanji breakdown are original work, published under CC BY-SA 4.0.